lEGO VIDIYO CAMPAIGN

Concept | Design

Goal: Introduce consumers to a brand new theme to get people back in stores post-covid. The added challenge was having an abundance of colors and assets to work with - along with the task of communicating a brand new way of playing with LEGO.

Result: Creating a customer journey that starts with them being from stage at a concert to being selected to go back stage! The atmosphere was engaging, educational, and produced a feeling exclusivity with VIP treatment.

Yellow Store Window Execution - custom DJ booth, moving crowd, and lights

Bay Wall execution - Header with lights, 3D maracas, picture frame with instructions

Pins and swag for LEGO store employees

Examples of the collectable pins

Amsterdam Windows

Les Halles Windows

Detail view of Les Halles Windows G-I

Alarm Gates (Les Halles, Leceister Square, Amsterdam)

Berlin Balustrade Cling

Detail of Berlin Balustrade Cling

Leceister Square Balustrade Clings

Picadilly Wall Sign

Stair Tread Vinyls