Amazon Mexico LEGO Storefront
Art Direction | Design
Manage and deliver best-in-class creative for the LEGO AMZ Mexico Storefront aiding in its establishment and growth as Amazon's Supplier of the Year.
Highlights - Spearhead LATAM specific campaigns with focus on micro-occasions (day of the dead, kids day, three kings day, and the FIFA World Cup). Custom storefront creative updated regularly to reflect current trends in the LATAM market.
66% of users prefer the update webpage vs the old and found it more visually engaging. 53% of users prefer the Mexico storefront vs US and Canada. The storefront also saw a 10% increase in click rate & first clicks.
Sample Landing Pages
Gaming Takeover
Goal: Increase sales and traffic to storefront by promoting our gaming SKUs.
Solution: A full site takeover representative of the global gaming campaign, highlighting key themes, and creating an immersive customer experience.
