LEGO Generic BTF Enhanced Content

Art Direction | Design

Goal: Create enhanced BTF content for LEGO low price point items (like seasonal in/outs, baseplates, tracks) to showcase the LEGO brand and what makes the products so great. Must be generic enough that it can be used on any LEGO product across multiple retailers.

Result: 6 key features highlighted using a mixture of lifestyle imagery and unique LEGO graphics. The creative reflects the colorful, fun and dynamic products in order to re-enforce brand identity.

This content was added to over 50 PDPs on Target.com to start and is going to pushed out to Walmart and Amazon as well.