Shimao Plaza Store Map
Concept | Design | Illustration
I was taken with creating various marketing material for the grand opening of the LEGO Flagship store in Shanghai, China (Shimao Plaza). This included an illustrative store map, promotions flyer, OOH billboards, LEGO passport and in-store signage. Below are details of the map, flyer and billboard as well as photos from the store.
Floor Map
Map highlights the various activities and photographic opportunities in the store
Promotional Flyer
Flyer distributed in the store in order to show the exclusive deals for the week of the grand opening. The design mirrors the style used to create the store map.
Billboard
Dimensions:16,000 mm x 14,000 mm
