Poster Design for Pride Month Celebration - custom illustrations and typography

In-store Easter Handout

In-store activation campaign to create a fun, engaging experience for kids while helping parents see the breadth our product selection.

“Egg” shaped wobblers were strategically placed around the store near our new and targeted products - allowing more opportunities for our customers to view them with the goal of generating sales.

Seek & Find Event

LEGO is known for providing an in-store play experience for its customers while also promoting new products.

The objective for this activation was for kids and parents to look around the store for “hidden” characters and check them off using this handout as a guide.

LEGO DOTS pamphlet

Objective: create interactive handout for product launch and used to give to customers during in-store events. The goal was to visually embrace trends seen in society (VISCO girls, Tik-Tok etc) while staying true to the LEGO brand. The end result is refreshing, creative, colorful and fun.

DUPLO Play Guide

Objective: Take away pamphlet created for parents to use after a class which taught techniques of how to play with LEGO bricks. The end result gave examples of games that are both fun and educational for young builders, while also highlighting the developmental benefits of playing with DUPLO bricks. Visually the tri-fold reflected but also elevated the LEGO DUPLO brand's look and feel; allowing it to be engaging for both kids and parents.

Holiday Gift Tags

2017 & 2018 LEGO holiday gift tag sticker sheet included in every holiday shipment purchase. The objective was to align with the yearly holiday campaign and provide a fun addition to holiday purchases.