2020 LEGO Holiday Campaign

Concept | Design

Goal: Take 2019 Holiday Campaign and apply it to our “flagship” stores (London, Berlin, Amsterdam, Les Halles). The challenge here was to maintain the look and feel of the original campaign but recreate it in a way that elevates these larger stores compared to our smaller “yellow brick” stores. We wanted to draw consumers into the store by having a more engaging visual experience. Many assets were applied to multiple stores while others were store specific.

Deliverables: Large scale window clings, hanging signs and die-cuts - Product cube wraps and clings - Alarm gate covers- Interior signage - Escalator/stair vinyls - Poster - Digital screen - Animations

Solution: Leverage passion points to help shoppers find what they want and show the wide-range of products LEGO has to offer

Regular LEGO brand retail stores (global)

LEGO Flagship Stores