2023 LEGO Digital Valentines Day Campaign

Concept | Design | Copywriting

Goal: Develop an Adult-targeted Valentine's Day Display campaign focusing on Botanicals Collection (new and existing) - styled to be like a beauty, jewelry or fashion ad vs our traditional LEGO assets.

Result: An elevated look and feel that gave consumers a refreshing view of LEGO sets. Minimalist display ads with creative copy which directed to an Amazon Storefront page made to look like a “flower shop” and expanded on the meaning of flowers as a gift.

One of the most profitable Valentine’s Day campaigns to date taking Valentine’s Day from a micro-occasion to a major holiday for the next year. Our custom campaign creative served as the gold-standard for future adult-focused marketing and was used as a starting point for 2024 V-Day creative on a global scale.