2021 LEGO Black Friday Campaign

Concept | Design | Art Direction

Design toolbox for the 2021 Black Friday and VIP Weekend Campaigns - globally implemented in all stores and online. Deliverables included: logo, pattern, vector ribbon, design templates, presentation deck, in-store activation

Instrumental in ensuring the highest-grossing Black Friday, Cyber Monday and VIP Weekend to date - as well as breaking the company record for most sales in one day.

Awarded Silver for Best-in-class Visual Campaign

Logo Update

Pattern/Background Update

Discount Call-out

BF Signage Templates

VIP Weekend Signage Templates