5th Ave LEGO Friends Anniversary Window Display
Concept | Art Direction | Design
Goal: Showcase and capture the LEGO Friends product line in a window display at LEGO 5th Ave Flagship store - highlight diversity, creativity, and friendship
Result: Chalkboard backdrop with inspirational words, phrases and nods to LEGO Friends + real string lights to add color and light + layered “portal” to inject branding and create frame for display. The shining star here is the addition of a mirror so that consumers can see themselves with the life-size min-dolls and engage with the window display and creating a photo-op/social media moment.
Check-out the other pitched concepts as well - they’re just as fun!
Final Window