2019 LEGO HOLIDAY FLAGSHIP CAMPAIGN
The task was to take the 2019 Holiday Campaign and apply it to our “flagship” stores (London, Berlin, Amsterdam, Les Halles) . The challenge here was to maintain the look and feel of the original campaign but recreate it in a way that elevates these larger stores compared to our smaller “yellow brick” stores. We wanted to draw consumers into the store by having a more engaging visual experience. Many assets were applied to multiple stores while others were store specific.
Visuals Include :
Large scale window clings, hanging signs and die-cuts - Product cube wraps and clings - Alarm gate covers
Interior signage - Escalator/stair vinyls - Poster - Digital screen
London (Leicester Square) Windows :
“Build to Give” campaign window
Alarm Gate Covers
Digital Screen
Interior Elements :
Stair Vinyls
Baywall Header
Eco-Podium Header
Stair Vinyls
Poster - 22” x 28”
Berlin Interior Elements:
