lEGO VIDIYO CAMPAIGN

The challenge with this campaign was having an abundance of colors and assets to work with - along with the task of communicating a brand new way of playing with LEGO.

The end result was a creation of a concert atmosphere which was both engaging, educational, and fun for our customers. The launch of this new product line and campaign was a great way to get people back in stores after the COVID pandemic.

Yellow Store Window Execution - custom DJ booth, moving crowd, and lights

Bay Wall execution - Header with lights, 3D maracas, picture frame with instructions

Pins and swag for LEGO store employees

Examples of the collectable pins

Amsterdam Windows

Les Halles Windows

Detail view of Les Halles Windows G-I

Alarm Gates (Les Halles, Leceister Square, Amsterdam)

Berlin Balustrade Cling

Detail of Berlin Balustrade Cling

Leceister Square Balustrade Clings

Picadilly Wall Sign

Stair Tread Vinyls