Shimao Plaza Store Map

I was taken with creating various marketing material for the grand opening of the LEGO Flagship store in Shanghai, China (Shimao Plaza). This included an illustrative store map, promotions flyer, billboards, LEGO passport and in-store signage. Below are details of the map, flyer and billboard as well as photos from the store.

Floor Map

Map highlights the various activities and photographic opportunities in the store


Promotional Flyer

Flyer distributed in the store in order to show the exclusive deals for the week of the grand opening. The design mirrors the style used to create the store map.


Dimensions:16,000 mm x 14,000 mm

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Store Photos