2021 LEGO Black Friday Campaign

Design Toolbox for the 2021Black Friday and VIP Weekend Campaigns - globally implemented in all stores and online.

Instrumental in ensuring the highest-grossing Black Friday, Cyber Monday and VIP Weekend to date - as well as breaking the company record for most sales in one day.

Awarded Gold for Best-in-class Visual Campaign.

Logo Update

Pattern/Background Update

Discount Call-out

BF Signage Templates

VIP Weekend Signage Templates