LEGO SAH Catalogs

Various covers and spreads designed for the LEGO Shop At Home Catalogs; which are distributed across North America and Europe. The objective is to display current sets and products for sale; while also engaging both the consumer (kids) and the shopper (parents, adults, etc.). 

2017 Big Holiday Catalog   I was tasked to design a creative cover that incorporated the 2017 North American Holiday Campaign - "Shake up imagination".

2017 Big Holiday Catalog

 I was tasked to design a creative cover that incorporated the 2017 North American Holiday Campaign - "Shake up imagination".

2018 January Cover 

This is a straight forward design and most of the catalog covers like to showcase a new product; while also telling a story and bringing the mini-figures to life.

2018 January

Table of contents, catalog features, ad, and full spread about front cover set (see above).

2017 Big Holiday Catalog

Full bleed spread about LEGO Technic line and highlight feature of this new set.

2017 Europe Holiday Catalog 

Center spread showcasing the most anticipated and biggest LEGO set ever!

2017 US Fall Catalog

Center spread for US Fall Catalog which shows not one, but three new Star Wars sets.