2023 Digital Walmart Back-to-School Campaign 

Goal: Ensure the LEGO brand is top of mind during the back to school micro occasion. Drive shoppers to purchase LEGO sets for the children as an "after school activity". Develop assets for onsite, offsite, and programmatic display ads.

Result: Clever, polysemous copy that works for multiple creative executions - final creative used as inspiration for global back-to-school assets. Increase in sales, recognized as best-in-class creative for the year.