2020 LEGO Holiday Campaign
In-store execution for both regular stores and large-scale plus-ups for the stores in London, Amsterdam, Berlin, Les Halles, Orlando, and New York
The goal was to leverage passion points to help shoppers find what they want and show the wide-range of products LEGO has to offer
Regular LEGO brand retail stores (global)
Large product display case (side 1)
Large product display case (side 2)
Primary product display cases
Secondary product display Case
Gift Center display case
LEGO Flagship Stores
Leicester Square ‘Tube’ Window Cling
Leicester Square ‘Tube’ Window Cling
Alarm Gates (Amsterdam, Leicester Square, Les Halles)
Elf standees
LSQ Escalator / Balustrade clings
Berlin Escalator Clings
Picadilly Wall Sign
Stair Tread Clings
Orlando Outdoor Drape
Orlando Entry-way Wall Decals
Orlando Stanchion Sign
Orlando Entry-way Wall Decals